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  • Image of From Concept To Consumer
    Image of From Concept To Consumer

    How to Turn Ideas Into Money

    by Phil Baker

    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...

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  • Image of Tactical Transparency
    Image of Tactical Transparency

    How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

    by John C. Havens, Shel Holtz

    Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

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  • Image of Talent Is Overrated
    Image of Talent Is Overrated

    What Really Separates World-Class Performers from Everybody Else

    by Geoff Colvin

    What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.

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  • Image of Who Really Matters
    Image of Who Really Matters

    The Core Group Theory of Power, Priviledge, and Success

    by Art Kleiner

    While Enron, Tyco and others have given the concept of the Core Group a bad name, bestselling author Art Kleiner explains in Who Really Matters that companies need Core Groups to supply the energy and direction they require to be successful. By observing the Core Group’s members’ day-to-day activities, communications and management decisions, Kleiner argues that the astute employee can recognize decisions before they are made, and can be ready to react to change. Eventually, if that per

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  • Image of Off the Cuff
    Image of Off the Cuff

    What to Say at a Moment's Notice

    by Anne Cooper Ready

    To help readers build up their confidence when asked to just “say a few words,” writer and communications coach Anne Cooper Ready offers them a useful combination of encouragement and preparation to face impromptu speaking in Off the Cuff. In an easy-to-reference guidebook that helps readers put words together that motivate, direct, entertain, and get a point across, Ready teaches both the basic and advanced skills that are needed to solve communication challenges ranging from apologies

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  • Image of The Underdog Advantage
    Image of The Underdog Advantage

    Using the Power of Insurgent Strategy to Put Your Business on Top

    by David Morey, Scott Miller

    The Underdog Advantage is about a set of principles that have been proven to win and to build a winning attitude, character and culture in the most difficult circumstances. These are principles that can drive your business, marketing and communication strategies and transform your company. And they can transform your career. Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box, and strategy con

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  • Image of The Contrarian’s Guide to Leadership
    Image of The Contrarian’s Guide to Leadership

    by Steven B. Sample

    Steven Sample, president of the University of Southern California (USC), has the leadership skills that have helped the school to receive international recognition as a successfully growing organization. In his book, Sample has compiled the skills and tactics required by leaders who want to improve their organizations and their ability to lead. His unconventional approach to leadership offers a plethora of new ideas about making better decisions, using time wisely, picking top staffers, reading

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  • Image of Slack
    Image of Slack

    Getting Past Burnout, Busywork, and the Myth of Total Efficiency

    by Tom DeMarco

    If you think that getting your employees to rapidly move between tasks is making your organization more effective and productive, think again. Efficiency expert Tom DeMarco challenges many of the most popular management theories by demonstrating how they are inappropriate for today’s knowledge-worker-based economy. In Slack, he shows companies how constant overtime and aggressive schedules work against their effectiveness and their ability to compete in the global marketplace. For organ

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  • Image of Speed Review: Beyond Price
    Image of Speed Review: Beyond Price

    Differentiate Your Company in Ways that Really Matters

    by Robert Finfrock, Mary Kay Plantes

    Greenleaf Press, 237 pages

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