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  • Image of Who Really Matters
    Image of Who Really Matters

    The Core Group Theory of Power, Priviledge, and Success

    by Art Kleiner

    While Enron, Tyco and others have given the concept of the Core Group a bad name, bestselling author Art Kleiner explains in Who Really Matters that companies need Core Groups to supply the energy and direction they require to be successful. By observing the Core Group’s members’ day-to-day activities, communications and management decisions, Kleiner argues that the astute employee can recognize decisions before they are made, and can be ready to react to change. Eventually, if that per

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  • Image of Off the Cuff
    Image of Off the Cuff

    What to Say at a Moment's Notice

    by Anne Cooper Ready

    To help readers build up their confidence when asked to just “say a few words,” writer and communications coach Anne Cooper Ready offers them a useful combination of encouragement and preparation to face impromptu speaking in Off the Cuff. In an easy-to-reference guidebook that helps readers put words together that motivate, direct, entertain, and get a point across, Ready teaches both the basic and advanced skills that are needed to solve communication challenges ranging from apologies

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  • Image of The Underdog Advantage
    Image of The Underdog Advantage

    Using the Power of Insurgent Strategy to Put Your Business on Top

    by David Morey, Scott Miller

    The Underdog Advantage is about a set of principles that have been proven to win and to build a winning attitude, character and culture in the most difficult circumstances. These are principles that can drive your business, marketing and communication strategies and transform your company. And they can transform your career. Established and refined over centuries of military and political experience, these principles have worked on the battlefield and at the ballot box, and strategy con

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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of The Contrarian’s Guide to Leadership
    Image of The Contrarian’s Guide to Leadership

    by Steven B. Sample

    Steven Sample, president of the University of Southern California (USC), has the leadership skills that have helped the school to receive international recognition as a successfully growing organization. In his book, Sample has compiled the skills and tactics required by leaders who want to improve their organizations and their ability to lead. His unconventional approach to leadership offers a plethora of new ideas about making better decisions, using time wisely, picking top staffers, reading

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  • Image of Slack
    Image of Slack

    Getting Past Burnout, Busywork, and the Myth of Total Efficiency

    by Tom DeMarco

    If you think that getting your employees to rapidly move between tasks is making your organization more effective and productive, think again. Efficiency expert Tom DeMarco challenges many of the most popular management theories by demonstrating how they are inappropriate for today’s knowledge-worker-based economy. In Slack, he shows companies how constant overtime and aggressive schedules work against their effectiveness and their ability to compete in the global marketplace. For organ

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