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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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  • Image of The Orange Code
    Image of The Orange Code

    How ING Direct Succeeded by Becoming a Rebel with a Cause

    by Arkadi Kuhlmann, Bruce Philp

    The Orange Code recounts ING Direct's - the successful Internet-based direct bank with over 20 million customers - intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and ...

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  • Image of The Science of High-Performance Supplier Management
    Image of The Science of High-Performance Supplier Management

    A Systematic Approach to Improving Procurement Costs, Quality, and Relationships

    by Randy A. Moore

    Moore presents an in-depth, nuts-and-bolts guide to procurement that will prove invaluable to purchasing managers as well as company executives. Based on practices developed in the procurement of high technology systems, Moore’s framework, called STeP (Systematic Technology for Procurement), is a repeatable, scientific process for purchasing.

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  • Image of The Real Warren Buffett
    Image of The Real Warren Buffett

    Managing Capital, Leading People

    by James O'Loughlin

    Past books on the legendary head of Berkshire Hathaway have focused on his investment skills. O’Loughlin shows why Buffett is not only a visionary investor, but also a visionary manager of people and a superb company leader. His management credo — and his directive to employees throughout Berkshire Hathaway — is to “act like an owner.”

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