Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

    View Details

  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

    View Details

  • Image of Speed Review: The Little Red Book of Selling
    Image of Speed Review: The Little Red Book of Selling

    The 12.5 Principles of Sales Greatness: How to Make Sales Forever

    by Jeffrey Gitomer

    Bard Press, 219 pages

    View Details

  • Image of The Science of High-Performance Supplier Management
    Image of The Science of High-Performance Supplier Management

    A Systematic Approach to Improving Procurement Costs, Quality, and Relationships

    by Randy A. Moore

    Moore presents an in-depth, nuts-and-bolts guide to procurement that will prove invaluable to purchasing managers as well as company executives. Based on practices developed in the procurement of high technology systems, Moore’s framework, called STeP (Systematic Technology for Procurement), is a repeatable, scientific process for purchasing.

    View Details

  • Image of The Real Warren Buffett
    Image of The Real Warren Buffett

    Managing Capital, Leading People

    by James O'Loughlin

    Past books on the legendary head of Berkshire Hathaway have focused on his investment skills. O’Loughlin shows why Buffett is not only a visionary investor, but also a visionary manager of people and a superb company leader. His management credo — and his directive to employees throughout Berkshire Hathaway — is to “act like an owner.”

    View Details

  • Image of Hot Groups
    Image of Hot Groups

    Seeding Them, Feeding Them, and Using Them to Ignite Your Organization

    by Jean Lipman-Blumen, Harold Leavitt

    Different from teams, focus groups, or committees, hot groups are small, passionate, creative groups of individuals who come together to focus obsessively on a certain task, then flame out never to be seen again once the task is complete. The authors show what hot groups can do for your organization.

    View Details

  • Image of Rewards that Drive High Performance
    Image of Rewards that Drive High Performance

    Success Stories from Leading Organizations

    by Thomas Wilson

    Case studies of companies who used compensation and reward systems to achieve their organizational goals -- from putting employees first at Starbucks to building an entrepreneurial spirit at Southwest Airlines.

    View Details

  • Image of Saving Big Blue
    Image of Saving Big Blue

    Leadership Lessons and Turnaround Tactics of IBM's Lou Gerstner

    by Robert Slater

    Having explained Jack Welch and the GE Way in his previous best-seller, Slater now turns his attention to Louis V. Gerstner, who saved the floundering IBM by focusing on customers and demanding high performance from his managers and employees. Full of key leadership lessons for managing a turnaround.

    View Details

Recently Viewed Categories