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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Drive
    Image of Drive

    The Surprising Truth About What Motivates Us

    by Daniel H. Pink

    In Drive, Daniel Pink examines the three elements of true motivation — autonomy, mastery, and purpose — and offers smart and surprising techniques for putting these into action.

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  • Image of Linchpin
    Image of Linchpin

    Are You Indispensable?

    by Seth Godin

    Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous, but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Seth Godin’s latest book shows you how to become a linchpin in your organization.

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