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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of The Mid-Career Tune-Up
    Image of The Mid-Career Tune-Up

    10 New Habits for Keeping Your Edge in Today's Fast-Paced Workplace

    by William A. Salmon, Rosemary T. Salmon

    Global competition, downsized organizations and empowerment and other shifts in management philosophies have dramatically altered the rules of the workplace. This summary offers an overview of 10 new habits required to succeed today, including tips and check lists on balancing multiple demands on your time, resolving conflicts, and learning to accept uncertainty.

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  • Image of Secrets of Power Negotiating for Salespeople
    Image of Secrets of Power Negotiating for Salespeople

    Inside Secrets from a Master Negotiator

    by Roger Dawson

    Buyers are better informed and better negotiators than in the past. Dawson, the master of win-win negotiating, offers a toolkit of opening, middle and closing sales gambits to help salespeople walk away from the negotiating table with all parties satisfied.

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