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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Low-Hanging Fruit
    Image of Low-Hanging Fruit

    77 Eye-Opening Ways to Improve Productivity and Profits

    by Jeremy Eden, Terri Long

    Jeremy Eden and Terri Long have distilled 77 of their most effective techniques for generating real performance improvements drawn from their success working with major companies. If you think you don’t have the resources to be faster, better and more profitable, think again. Low-Hanging Fruit can help identify and solve hidden problems.

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  • Image of Bringing Strategy Back
    Image of Bringing Strategy Back

    How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change

    by Jeffrey Sampler

    Strategy expert Jeffrey Sampler introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. With this framework, leaders will be shown how to be prepared and proactive, rather than reactive, even when the future is uncertain.

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  • Image of Speed Review: Hooked
    Image of Speed Review: Hooked

    How to Build Habit-Forming Products

    by Nir Eyal

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  • Image of Speed Review: Twitter Is Not a Strategy
    Image of Speed Review: Twitter Is Not a Strategy

    Rediscovering the Art of Brand Marketing

    by Tom Doctoroff

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  • Image of The Challenger Sale
    Image of The Challenger Sale

    Taking Control of the Customer Conversation

    by Brent Adamson, Matthew Dixon

    Based on a study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, but only one-the Challenger- delivers consistently.

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  • Image of The Courage to Act
    Image of The Courage to Act

    Five Factors of Courage to Transform Business

    by Merom Klein, Rod Napier

    In workplaces where jobs change constantly, having the courage to speak and hear the truth, inspire hope, take a stand and trust in relationships is what defines high performers. With powerful examples of courage in action, The Courage to Act explores the skills you need to embrace change and capitalize on opportunities, inspire courage in your teammates, and respond to your own personal moments of truth with the courage to push ahead and make the right things happen.

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