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  • Image of Capturing New Markets
    Image of Capturing New Markets

    How Smart Companies Create Opportunities Others Don't

    by Stephen Wunker

    New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating...

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  • Image of Escape Velocity
    Image of Escape Velocity

    Free Your Company's Future from the Pull of the Past

    by Geoffrey A. Moore

    Geoffrey Moore's now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers. Now, Moore's Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation...

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  • Image of The Fifth Discipline
    Image of The Fifth Discipline

    The Art & Practice of The Learning Organization

    by Peter Senge

    In the long run, the only sustainable competitive advantage is your organization's ability to learn faster than the competition. In The Fifth Discipline, Peter Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations — ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually...

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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of When Goliaths Clash
    Image of When Goliaths Clash

    Managing Executive Conflict to Build a More Dynamic Organization

    by Howard M. Guttman

    In When Goliath’s Clash, Howard M. Guttman, the principal of Guttman Development Strategies Inc., a management consulting firm, describes how unresolved conflict in organizations, especially at the highest level, can have dire consequences. These include low productivity, employees’ anger and hostility, increased costs, and increased absenteeism and turnover. He explains that it is important for leaders to realize that conflict handled properly can actually be a great asset to a company

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  • Image of Nanocosm
    Image of Nanocosm

    Nanotechnology and the Big Changes Coming from the Inconceivabley Small

    by William Illsey Atkinson

    Since the beginning of the industrial age, many machines have grown steadily smaller even as they have grown more powerful and complex. Nanotechnology, based on a new science of the infinitesimally small, takes technology beyond most popular definitions of reality, to a realm of molecular machines, cell-sized computers and other astounding possibilities. In Nanocosm, technology consultant and writer William Illsey Atkinson reveals a spectacular view of the immediate future of nanotechno

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  • Image of Winning the Merger Endgame
    Image of Winning the Merger Endgame

    A Playbook for Profiting from Industry Consolidation

    by Stefan Zeisel, Graeme K. Deans, Dr. Fritz Kroeger

    After studying mergers in many industries through the 1990s, the authors of Winning the Merger Endgame, officers and consultants from A.T. Kearney, have discovered that all industries move through four stages of what they call the “Endgames Curve” toward inevitable consolidation. The path up the curve starts with the Opening Stage where industries begin and companies proliferate. In the Scale Stage companies acquire other companies as they realize that organic growth will not push them

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  • Image of Bridging the Boomer-Xer Gap
    Image of Bridging the Boomer-Xer Gap

    Creating Authentic Teams for High Performance at Work

    by Danilo Sirias, Hank Karp, Connie Fuller

    Today’s workplaces are dominated by two generational groups: Baby Boomers and Generation Xers. The Boomers now hold top management and policy-making positions, while the younger Xers have just recently entered the world of work. Unfortunately, both groups view each other with suspicion. Boomers tend to believe the stereotype that Xers are slackers, loners, and self-absorbed. Xers think Boomers are incapable of adapting to technological and social change. Both stereotypes are false, and those who

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