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  • Image of The Giants of Sales
    Image of The Giants of Sales

    What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

    by Tom Sant

    Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants – Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard – and offers concrete examples of how they still work in the 21st century.

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  • Image of Small Giants
    Image of Small Giants

    Companies that Choose to be Great Instead of Big

    by Bo Burlingham

    Most books about successful businesses focus on public companies. But Inc. magazine Editor Bo Burlingham focuses on privately held companies marching to the beat of a different drum. In Small Giants, he profiles 14 of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing and Zingerman’s Community of Businesses. Burlingham takes readers inside these companies to determine the elusive “mojo” that makes them great.

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  • Image of Dealing with Darwin
    Image of Dealing with Darwin

    How Great Companies Innovate at Every Phase of Their Evolution

    by Geoffrey A. Moore

    The Darwinian struggle to deliver profitable products and services ensues as competitive advantage gaps narrow. Geoffrey A. Moore, author of Crossing the Chasm and Inside the Tornado, looks at the challenges faced by today’s companies in this struggle. Moore gives advice to managers and leaders who need to understand their company’s role in its market ecosystem, along with what kind of differentiation will be most rewarded in the marketplace.

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  • Image of The New Mainstream
    Image of The New Mainstream

    How the Multicultural Consumer Is Transforming American Business

    by Guy Garcia

    A new America is emerging. As the multiculturalism of Hispanics, African Americans, Asians and new immigrants comes together, they forge a New Mainstream-based culture and economy that will soon overcome the Anglocentric “Old” Mainstream. Corporations, politicians, institutions and the media will not only have to accept and understand the New Mainstream, but they will have to embrace it and become part of it. In The New Mainstream, journalist and multimedia entrepreneur Guy Garcia ...

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  • Image of Renovate Before You Innovate
    Image of Renovate Before You Innovate

    Why Doing the New Thing Might Not Be the Right Thing

    by Sergio Zyman

    Many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old and tired businesses. Innovation sounds great. But it is often the lazy approach to marketing, and it typically doesn’t work. In Renovate Before You Innovate, Sergio Zyman preaches the power of renovation to accelerate and sustain top-line growth. It starts with recapturing the essence of your existing brands, products and core competencies and doing m

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  • Image of Lion Taming
    Image of Lion Taming

    Working Successfully with Leaders, Bosses, and Other Tough Customers

    by Steven Katz

    Lions are the people all around us with power, responsibility, authority and talent — as well as the people who may simply be preoccupied with gaining more power and authority. According to Steven L. Katz, a right-hand executive and senior adviser to leaders and executives across many types of organizations, lions are never tame, and you need strategies to deal with that. In Lion Taming, Katz explains that lion taming is really lion teaming, and helps get you inside the minds of the lea

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  • Image of What Really Works
    Image of What Really Works

    The 4+2 Formula for Sustained Business Success

    by Bruce Roberson, William Joyce, Nitin Nohria

    What really works? Today’s managers realize all too painfully that many, many things matter in achieving business success, but few of them can tell you much more than what worked for them. The authors of What Really Works conducted a 10-year study that turned 50 academics and business consultants loose on dozens of companies, looking for the answer to that elusive mystery — What really works? From that study emerged the 4+2 Theory, which provides the correct combination of primary and s

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  • Image of Play to Your Strengths
    Image of Play to Your Strengths

    Managing Your Company's Internal Labor Markets for Lasting Competitive Advantage

    by Dave Kieffer, Richard R. Guzzo, Jay Doherty, Haig R. Nalbantian

    According to Haig R. Nalbantian, Richard A Guzzo, Dave Kieffer and Jay Doherty, principals of Mercer Human Resource Consulting, a new, fact-based science of human capital management has emerged that is based on systems thinking, determining the correct facts about an organization, and focusing on value. With this new way of managing human capital, executives can use their human capital to its full advantage by aligning the human capital strategy with the business strategy and finally allowing st

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  • Image of The Future of Competition
    Image of The Future of Competition

    Co-Creating Unique Value with Customers

    by CK Prahalad, Venkat Ramaswamy

    In a world of infinite choice, instant gratification, and unbounded opportunities for innovation, why, ask University of Michigan Business School professors C.K. Prahalad and Venkat Ramaswamy, are companies still unable to satisfy customers or sustain growth and profitability? The answer lies in the evolving role of the customer in the value creation process. No longer do customers receive value through the purchase of products and services alone. Instead, the authors explain, individual custome

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