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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of Sales Management
    Image of Sales Management

    by Robert J. Calvin

    This summary offers a primer on creating and managing today’s sales force. Calvin covers everything from hiring and training to structure your sales force according to your company’s channel needs.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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  • Image of Maximizing the Value of 360 Degree Feedback
    Image of Maximizing the Value of 360 Degree Feedback

    A Process for Successful Individual and Organizational Development

    by Walter Tornow, Manuel London

    Collect the information from all sources to use 360-degree feedback. Then improve both individuals and your organization with this wealth of knowledge.

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  • Image of Conquering Your Financial Stress
    Image of Conquering Your Financial Stress

    The Five-Point Plan for Generating True Wealth

    by Bruce Eaton

    Eliminate these nine symptoms and you'll lead a richer life. You may discover, too, that you don't need more money and (surprise) you may end up with more.

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  • Image of The Power of Corporate Kinetics
    Image of The Power of Corporate Kinetics

    Create the Self-Adapting, Self-Renewing, Instant-Action Enterprise

    by Steve Michaud, Michael Fradette

    You can't accurately predict the business future, but you can prepare for it. Make yours a kinetic enterprise that permits workers to respond quickly to any emergency.

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