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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Manager Redefined
    Image of Manager Redefined

    The Competitive Advantage in the Middle of Your Organization

    by Thomas H. Davenport

    In Manager Redefined, Tom Davenport and Stephen Harding explains that managers must build human capital and create employee engagement by managing them almost not at all. The authors view supervisors and managers as centers of insight and influence, underappreciated in many organizations, but endowed nevertheless with the potential to make dramatic contributions to enterprise success. They urge companies to think of their managers as potential sources of competitive advantage.

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  • Image of Eat People
    Image of Eat People

    and Other Unapologetic Rules for Game-Changing Entrepreneurs

    by Andy Kessler

    The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game — but how can you tell a smart bet from a stupid gamble? In this summary, Andy Kessler explains how the world's greatest entrepreneurs don't just start successful companies — they overturn entire industries, and he offers twelve surprising and controversial rules for these radical...

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  • Image of What's Holding You Back?
    Image of What's Holding You Back?

    10 Bold Steps that Define Gutsy Leaders

    by Robert J. Herbold

    Why do managers at all levels sacrifice corporate success by shying away from making the tough decisions? This executive book summary of What's Holding You Back? explores exactly why managers often hesitate to confront difficult issues and reveals the ten core principles of confident leadership, outlining proven tactics by which managers can confront their inner wimp and highlight their inner courage.

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  • Image of Disciplined Dreaming
    Image of Disciplined Dreaming

    A Proven System to Drive Breakthrough Creativity

    by Josh Linkner

    We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity — at all levels of an organization. This executive book summary of Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Josh Linkner distills his years of experience into a 5-step process that will make creativity...

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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