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  • Image of Flex
    Image of Flex

    The New Playbook for Managing Across Differences

    by Jane Hyun, Audrey Lee

    Flex offers a proactive strategy for managers to navigate and leverage diversity effectively. Lessons from the authors will help managers of multicultural workers to bridge the gap with more effective communication, feedback tools, building healthy teams and closing the...

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  • Image of A Team of Leaders
    Image of A Team of Leaders

    Empowering Every Member to Take Ownership, Demonstrate Initiative and Deliver Results

    by Stewart Liff, Paul Gustavson

    With emphasis on the design of a team, A Team of Leaders offers a new way to energize groups of employees and improve performance. Authors Paul Gustavson and Stewart Liff present the Five-Stage Team Development Model, which outlines a set of characteristics of traditional teams and the progression to creating teams of people who think and act like leaders.

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  • Image of Moments of Impact
    Image of Moments of Impact

    How to Design Strategic Conversations That Accelerate Change

    by Lisa Kay Solomon, Chris Ertel

    Moments of Impact provides a creative process by which leaders can make good strategic choices while engaging more people with different perspectives more effectively.

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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