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  • Image of Repositioning
    Image of Repositioning

    Marketing in an Era of Competition, Change, and Crisis

    by Steven Rivkin, Jack Trout

    Jack Trout’s latest book shows you how to adapt, compete –– and succeed –– in today’s overcrowded marketplace. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change and Crisis.

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of Blown to Bits
    Image of Blown to Bits

    How the New Economics of Information Transforms Strategy

    by Philip Evans, Thomas S. Wurster

    Authors Evans and Wurster maintain that the central tenets of traditional business strategy have been “blown up” by the Internet, eliminating both borders and barriers long taken for granted as part of doing business, as well has hastening the development of standards and common connectivity for many years to come. They focus on several key pieces of what they call the “new economics of information,” including richness and reach, deconstruction, and disintermediation.

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