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  • Image of The World Is Flat
    Image of The World Is Flat

    A Brief History of the Twenty-First Century

    by Thomas Friedman

    A Soundview Featured Book Review
    Don't tell Christopher Columbus about this book. Pulitzer-Prize winning author Thomas L. Friedman gives an account of the great changes taking place in our time, as lightening-swift advances in technology and communications put people all over the globe in touch as never before, creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place.

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  • Image of A Leader's Legacy
    Image of A Leader's Legacy

    by James Kouzes, Barry Z. Posner

    A Leader’s Legacy is a compilation of powerful essays that explore the question of leadership and legacy. These essays are grouped into categories covering significance, relationships, aspirations and courage. The authors examine critical questions all leaders must ask themselves in order to leave a positive and lasting impact.

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  • Image of The Ten Faces of Innovation
    Image of The Ten Faces of Innovation

    Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

    by Tom Kelley

    Building on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm IDEO, Kelley and coauthor Littman demonstrate how a culture of continuous innovation and renewal can be nurtured and sustained in The Ten Faces of Innovation. The authors look at 10 personas in the workplace, such as anthropologists, who contribute insights by observing human behavior; experimenters, who try new things; hurdlers, who sur

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  • Image of The Customer Century
    Image of The Customer Century

    Lessons from World Class Companies in Integrated Marketing and Communications

    by Anders Gronstedt Ph.D.

    Author Gronstedt shows how world-class companies better serve customers and stakeholders by integrating marketing and communications along three dimensions: between the company and its customers and stakeholders; across the different managerial levels; and across the different business and geographic units of the company.

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  • Image of The Brave New Service Strategy
    Image of The Brave New Service Strategy

    Aligning Customer Relationships, Market Strategies and Business Structures

    by Barbara A. Gutek, Theresa Welsh

    Many companies who claim to have “relationships” with their customers mistake collecting data about customers with actually knowing them. The authors explain how to differentiate between true relationship businesses and what they call “encounter” businesses. They then show how many of the best companies reject “pseudo-relationships” in favor of enhanced encounters.

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