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  • Image of The World Is Flat
    Image of The World Is Flat

    A Brief History of the Twenty-First Century

    by Thomas Friedman

    A Soundview Featured Book Review
    Don't tell Christopher Columbus about this book. Pulitzer-Prize winning author Thomas L. Friedman gives an account of the great changes taking place in our time, as lightening-swift advances in technology and communications put people all over the globe in touch as never before, creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place.

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  • Image of A Leader's Legacy
    Image of A Leader's Legacy

    by James Kouzes, Barry Z. Posner

    A Leader’s Legacy is a compilation of powerful essays that explore the question of leadership and legacy. These essays are grouped into categories covering significance, relationships, aspirations and courage. The authors examine critical questions all leaders must ask themselves in order to leave a positive and lasting impact.

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  • Image of The Ten Faces of Innovation
    Image of The Ten Faces of Innovation

    Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

    by Tom Kelley

    Building on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm IDEO, Kelley and coauthor Littman demonstrate how a culture of continuous innovation and renewal can be nurtured and sustained in The Ten Faces of Innovation. The authors look at 10 personas in the workplace, such as anthropologists, who contribute insights by observing human behavior; experimenters, who try new things; hurdlers, who sur

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  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

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  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

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  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

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  • Image of Speed Review: Return on Customer
    Image of Speed Review: Return on Customer

    Creating Maximum Value from Your Scarcest Resource

    by Don Peppers, Martha Rogers

    Currency/Doubleday, 296 pages

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