Book Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Speed Review: My Father's Business
    Image of Speed Review: My Father's Business

    The Small-Town Values That Built Dollar General into a Billion-Dollar Company

    by Cal Turner, Jr.

    View Details

  • Image of Speed Review: Nimble
    Image of Speed Review: Nimble

    Make Yourself and Your Company Resilient in the Age of Constant Change

    by Baba Prasad

    View Details

  • Image of Powered by Storytelling
    Image of Powered by Storytelling

    Excavate, Craft and Present Stories to Transform Business Communication

    by Murray Nossel

    Executive coach, motivational speaker and psychologist Murray Nossel, Ph.D., distills decades of experience into a simple method that will enable you to find the right story for a particular audience and purpose.

    View Details

  • Image of Radical Inclusion
    Image of Radical Inclusion

    What the Post-911 World Should Have Taught Us About Leadership

    by Ori Brafman, Martin Dempsey

    Radical Inclusion demonstrates that leaders must relinquish and share control to build and preserve power. Six key leadership principles of radical inclusion offer direction on how to adapt to the new leadership landscape.

    View Details

  • Image of The Power of Presence
    Image of The Power of Presence

    Unlock Your Potential to Influence and Engage Others

    by Kristi Hedges

    Author Kristi Hedges has witnessed even the highest-level people struggle to connect and communicate. Her experiences have helped her develop the unique I-Presence™ model, which is equal parts communication aptitude, mental attitude and authentic style.

    View Details

  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

    View Details

  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

    View Details

  • Image of Speed Review: Failsafe Strategies
    Image of Speed Review: Failsafe Strategies

    Exploiting Great Opportunities with Little or No Risk

    by Sayan Chatterjee

    Wharton School Publishing, 284 pages

    View Details

Recently Viewed Categories