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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Speed Review: Failsafe Strategies
    Image of Speed Review: Failsafe Strategies

    Exploiting Great Opportunities with Little or No Risk

    by Sayan Chatterjee

    Wharton School Publishing, 284 pages

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  • Image of Innovation by Design
    Image of Innovation by Design

    What It Takes to Keep Your Company on the Cutting Edge

    by Gerard H. Gaynor

    While many equate innovation with a creative drive found in the best and brightest employees, true innovation is much more than that — it is an organization-wide commitment to openness and communication. It requires a culture that values original thought and that supports new and valuable ideas with principles, policies and appropriate infrastructure, across the entire company. In Innovation by Design, Gerard Gaynor provides sound, practical advice and real-world examples (culled from 4

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  • Image of Capitalizing on Conflict
    Image of Capitalizing on Conflict

    Strategies and Practices for Turning Conflict to Synergy in Organizations

    by James W. Gibson, Kirk Blackard

    Do you want to optimize performance? If you do, you must first find a way to create an environment that minimizes workplace conflict and integrates resolution strategies into management systems. Only by preventing or minimizing, bringing to the surface, and resolving conflict can you unleash the full power of the organization. Capitalizing on Conflict shows readers how a company can create a comprehensive, organization-wide effort to resolve specific conflict events with proven strategi

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