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  • Image of Boeing Versus Airbus
    Image of Boeing Versus Airbus

    The Inside Story of the Greatest International Competition in Business

    by John Newhouse

    A Soundview Featured Book Review
    Twenty-five years ago John Newhouse's book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world's two largest manufacturers of passenger airplanes.

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  • Image of True North
    Image of True North

    Discover Your Authentic Leadership

    by Bill George

    Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership. When you follow your internal compass, your leadership will be authentic, and people will naturally want to associate with you.

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  • Image of Driving Change
    Image of Driving Change

    The UPS Approach to Business

    by Mike Brewster, Frederick Dalzell

    We see them everywhere –– those brown trucks delivering their share of 14 million parcels handled daily. To most people, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate.

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  • Image of Seduced by Success
    Image of Seduced by Success

    How the Best Companies Survive the 9 Traps of Winning

    by Robert J. Herbold

    Don't let success put your company on the road to ruin. People and entire companies can easily fall into the trappings of success. Robert Herbold wrote Seduced by Success in an effort to help individuals and organizations become successful and stay successful. This summary will show you how to look past your current success or stability and constantly probe for new and better ideas and ways to do things.

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  • Image of Sink or Swim
    Image of Sink or Swim

    New Job. New Boss. 12 Weeks to Get It Right.

    by Milo Sindell, Thuy Sindell, Ph.D.

    The first 12 weeks in your new job are an important time in your life. You worked hard to find the right company, did all the right things to make your resume rise to the top of the pile, and aced the interview. Now you've got the job. It's time to establish yourself as a valuable and valued member of your new company. Your mission is to get up to speed as quickly as possible in your first twelve weeks on the job. Ninety days is not a long time. Therefore, it is critical that you swim with the c

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  • Image of The Customer Differential
    Image of The Customer Differential

    The Complete Guide to Implementing Customer Relationship Management

    by Melinda Nykamp

    You have heard of Customer Relationship Management. Now here’s a guidebook that it clearly explains the concept of CRM — and how to put it in place in your company.

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  • Image of The Weightless Society
    Image of The Weightless Society

    by Charles Leadbeater

    A radical innovation in basic political, social and economic institutions is required to spread the benefits of the knowledge economy, argues Charles Leadbeater in this eloquent and provocative analysis of today’s society.

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  • Image of Loyalty Rules!
    Image of Loyalty Rules!

    How Today's Leaders Build Lasting Relationships

    by Frederick F. Reichheld

    Reichheld follows up The Loyalty Effect, in which he argued that a virtuous circle of employee, customer and shareholder loyalty led to greater profits, with a how-to on turning your company into a loyalty leader.

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