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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Speed Review: Trading Up
    Image of Speed Review: Trading Up

    Why Consumers Want New Luxury Goods... And How Companies Create Them

    by Neil Fiske, Michael Silverstein

    Portfolio, 316 pages

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  • Image of The Nokia Revolution
    Image of The Nokia Revolution

    The Story of an Extraordinary Company That Transformed an Industry

    by Dan Steinbock

    How did a small pulp mill in Finland become the leading worldwide force in cellular and mobile telephone technology? The Nokia Corp. gained and maintains its position at the head of this rapidly changing technology field using strategic intent, global focus, strategic market-making, global research and development, and a focus on people. Learn how this company struck the right balance between technological business factors and people management factors on its way to amazing success.

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  • Image of The HR Scorecard
    Image of The HR Scorecard

    Linking People, Strategy, and Performance

    by Brian Becker, Mark Huselid, Dave Ulrich

    Many executives say that people are their most valuable assets, but most do not understand how human resources department functions can make this vision a reality. One of the most limiting roadblocks to understanding the importance of human resources management is the inability to measure the impact of HR functions. A new approach has been developed to chart the strategic influence of HR functions and that system is revealed in this timely book that convincingly showcases HR’s impact on business

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  • Image of Speed Review: Marketing Outrageously
    Image of Speed Review: Marketing Outrageously

    How to Increase Your Revenue by Staggering Amounts!

    by Jon Spoelstra

    Bard Press, 255 pages

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  • Image of Action Coaching
    Image of Action Coaching

    How to Leverage Individual Performance for Company Success

    by Peter Cairo, David L. Dotlich

    The Action Coaching methodology provides organizations and their coaching-minded leaders with the knowledge and tools required to evaluate problem situations, mediate effective solutions and align the needs and behaviors of employees to the organizational imperatives of their companies.

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