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Convergence Marketing

Strategies for Reaching the New Hybrid Consumer

by Jerry Wind, Vijay Mahajan

During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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Creating and Dominating New Markets

by Peter Meyer

New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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The Nokia Revolution

The Story of an Extraordinary Company That Transformed an Industry

by Dan Steinbock

How did a small pulp mill in Finland become the leading worldwide force in cellular and mobile telephone technology? The Nokia Corp. gained and maintains its position at the head of this rapidly changing technology field using strategic intent, global focus, strategic market-making, global research and development, and a focus on people. Learn how this company struck the right balance between technological business factors and people management factors on its way to amazing success.

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The HR Scorecard

Linking People, Strategy, and Performance

by Brian Becker, Mark Huselid, Dave Ulrich

Many executives say that people are their most valuable assets, but most do not understand how human resources department functions can make this vision a reality. One of the most limiting roadblocks to understanding the importance of human resources management is the inability to measure the impact of HR functions. A new approach has been developed to chart the strategic influence of HR functions and that system is revealed in this timely book that convincingly showcases HR’s impact on business

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Speed Review: Marketing Outrageously

How to Increase Your Revenue by Staggering Amounts!

by Jon Spoelstra

Bard Press, 255 pages

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Action Coaching

How to Leverage Individual Performance for Company Success

by Peter Cairo, David L. Dotlich

The Action Coaching methodology provides organizations and their coaching-minded leaders with the knowledge and tools required to evaluate problem situations, mediate effective solutions and align the needs and behaviors of employees to the organizational imperatives of their companies.

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