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  • Image of Peaks and Valleys
    Image of Peaks and Valleys

    Making Good And Bad Times Work For You - At Work And In Life

    by Spencer Johnson, M.D.

    A Soundview Featured Book Review
    From the author of the best-selling blockbuster Who Moved My Cheese? comes a book that helps executives gain better balance between the office and the home front. Told in the popular business fable format, this book takes readers on a journey through the metaphoric peaks and valleys that make up life in today's hectic business climate.

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  • Image of Power, Ambition, Glory
    Image of Power, Ambition, Glory

    The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons We All Can Learn

    by Steve Forbes, John Prevas

    In Power, Ambition, Glory, Steve Forbes and John Prevas observe the strong comparisons between the empires of the ancient world and the corporations that rule modern society.

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  • Image of Rethink
    Image of Rethink

    A Business Manifesto for Cutting Costs and Boosting Innovation

    by Ric Merrifield

    It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we are doing and “why” we’re doing it. That’s why we are leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.

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  • Image of Chaotics
    Image of Chaotics

    The Business of Managing and Marketing in the Age of Turbulence

    by John Caslione, Philip Kotler

    As the fallout from the financial meltdown of 2008 grows progressively worse, companies, industries, and entire markets cling precariously to life or have ceased to exist altogether. And the turbulence may not be over anytime soon. Here noted business strategists Kotler and Casilone argue that these troubled times are not an aberration, but the new face of normal. Chaotics teaches how to be prepared for –– and thrive in –– this New Age of Turbulence.

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  • Image of Blueprint to a Billion
    Image of Blueprint to a Billion

    The 7 Essentials to Achieve Exponential Growth

    by David G. Thomson

    Microsoft, Google and eBay did it. And in David G. Thomson’s Blueprint to a Billion, he will tell you how to turn billion-dollar ideas into billion-dollar businesses. Based on three years of in-depth research, Thomson provides an assessment of the success pattern common across a distinct group of 387 “Blueprint Companies” that went from an initial public offering since 1980 and achieved $1 billion in revenue. Rather than focusing on one unique company, Thomson focuses on a quantifiable,

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  • Image of The Well-Timed Strategy
    Image of The Well-Timed Strategy

    Managing the Business Cycle for Competitive Advantage

    by Peter Navarro

    It’s not enough to understand the business cycle and the industry cycle. In The Well-Timed Strategy, Peter Navarro discusses today’s unprecedented level of macroeconomic turbulence – from oil price hikes to drought and disease. Whether an executive, a strategist or an investor, Navarro provides the tools to align every facet of business strategy, tactics and operations to reflect changing business conditions. Keeping in mind finance, supply chains, production, marketing, HR and more, th

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of The Nokia Revolution
    Image of The Nokia Revolution

    The Story of an Extraordinary Company That Transformed an Industry

    by Dan Steinbock

    How did a small pulp mill in Finland become the leading worldwide force in cellular and mobile telephone technology? The Nokia Corp. gained and maintains its position at the head of this rapidly changing technology field using strategic intent, global focus, strategic market-making, global research and development, and a focus on people. Learn how this company struck the right balance between technological business factors and people management factors on its way to amazing success.

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