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  • Image of Optimizing the Power of Action Learning
    Image of Optimizing the Power of Action Learning

    Solving Problems and Building Leaders in Real Time

    by Michael J. Marquardt

    Around the world, writes George Washington University professor Michael J. Marquardt, companies and organizations of all sizes are using the action learning methodology to solve major problems and build productive and effective teams. In Optimizing the Power of Action Learning, Marquardt, an expert on the action learning process, details exactly how the methodology works and how it can be used for important problems impacting businesses large and small.

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  • Image of Compassionate Capitalism
    Image of Compassionate Capitalism

    How Corporations Can Make Doing Good an Integral Part of Doing Well

    by Karen Southwick, Marc Benioff

    In Compassionate Capitalism, Salesforce.com CEO Mark Benioff and veteran journalist Karen Southwick show companies, large and small, how they can use all of their resources to help their communities and, in doing so, help themselves and their employees as well. By using real-life examples from dozens of corporations and nonprofits, including Hasbro, IBM and Levi Strauss, the authors show corporate leaders how they can dare to be great by integrating community service within their organi

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of Creating and Dominating New Markets
    Image of Creating and Dominating New Markets

    by Peter Meyer

    New markets (markets that did not exist before you created them) areexciting, profitable and forgiving. They provide the thrill of creatingsomething no one has done before. They also lack the competitive pressure that reduces prices in mature markets. You do not find new markets. You create them by finding the solution to a problem that people want resolved. In other words, a new market exists at the convergence of a high level of perceived need with a solution that didnot previously exist. In t

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  • Image of The Nokia Revolution
    Image of The Nokia Revolution

    The Story of an Extraordinary Company That Transformed an Industry

    by Dan Steinbock

    How did a small pulp mill in Finland become the leading worldwide force in cellular and mobile telephone technology? The Nokia Corp. gained and maintains its position at the head of this rapidly changing technology field using strategic intent, global focus, strategic market-making, global research and development, and a focus on people. Learn how this company struck the right balance between technological business factors and people management factors on its way to amazing success.

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  • Image of The HR Scorecard
    Image of The HR Scorecard

    Linking People, Strategy, and Performance

    by Brian Becker, Mark Huselid, Dave Ulrich

    Many executives say that people are their most valuable assets, but most do not understand how human resources department functions can make this vision a reality. One of the most limiting roadblocks to understanding the importance of human resources management is the inability to measure the impact of HR functions. A new approach has been developed to chart the strategic influence of HR functions and that system is revealed in this timely book that convincingly showcases HR’s impact on business

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  • Image of Speed Review: Marketing Outrageously
    Image of Speed Review: Marketing Outrageously

    How to Increase Your Revenue by Staggering Amounts!

    by Jon Spoelstra

    Bard Press, 255 pages

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  • Image of Action Coaching
    Image of Action Coaching

    How to Leverage Individual Performance for Company Success

    by Peter Cairo, David L. Dotlich

    The Action Coaching methodology provides organizations and their coaching-minded leaders with the knowledge and tools required to evaluate problem situations, mediate effective solutions and align the needs and behaviors of employees to the organizational imperatives of their companies.

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