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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Choosing Change
    Image of Choosing Change

    How Leaders and Organizations Drive Results One Person at a Time

    by Susan Goldsworthy, Walter McFarland

    In Choosing Change, ASTD Chairman Walter McFarland and leadership executive coach Susan Goldsworthy offer a proven model for not just facing inevitable change but also leveraging it as a tool for long-term success. If you want to lead change, you need to be open to change yourself.

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  • Image of Focus
    Image of Focus

    The Hidden Driver of Excellence

    by Daniel Goleman

    In Focus, Daniel Goleman uses cutting-edge research and findings to delve into the science of attention in all its varieties. He persuasively argues that now more than ever we must learn to sharpen our focus in order to contend with and thrive in a complex world.

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  • Image of Platform
    Image of Platform

    Get Noticed in a Noisy World

    by Michael Hyatt

    Michael Hyatt, former CEO of Thomas Nelson Publishers, shares the knowledge he has gained from creating an online following of hundreds of thousands by offering step-by-step plans for building your virtual stage.

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  • Image of Differentiate or Die
    Image of Differentiate or Die

    Survival in Our Era of Killer Competition

    by Jack Trout

    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.

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  • Image of Clicks and Mortar
    Image of Clicks and Mortar

    Passion Driven Growth in an Internet Driven World

    by Terry Pearce, David S. Pottruck

    Pottruck, president and co-CEO of The Charles Schwab Corporation, and co-author Pearce maintain that although the rise of the Internet may seem to have transformed everything about the way business is done, the future still belongs to passionate companies who marry technology with the best qualities of people. In this summary, you will learn what it takes to compete in the new Internet-driven world and what you can do to transform your company into a dynamic, profitable enterprise.

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