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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Differentiate or Die
    Image of Differentiate or Die

    Survival in Our Era of Killer Competition

    by Jack Trout

    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.

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  • Image of Clicks and Mortar
    Image of Clicks and Mortar

    Passion Driven Growth in an Internet Driven World

    by Terry Pearce, David S. Pottruck

    Pottruck, president and co-CEO of The Charles Schwab Corporation, and co-author Pearce maintain that although the rise of the Internet may seem to have transformed everything about the way business is done, the future still belongs to passionate companies who marry technology with the best qualities of people. In this summary, you will learn what it takes to compete in the new Internet-driven world and what you can do to transform your company into a dynamic, profitable enterprise.

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  • Image of The Horizontal Organization
    Image of The Horizontal Organization

    What the Organization of the Future Actually Looks Like and How It Delivers Value to Customers

    by Frank Ostroff

    Corporations in increasing numbers are switching from the traditional bureaucratic "vertical" structure of organization to a horizontal organization. And what's that? It rejects the separation of people and work into functional departments, such as marketing and customer service. Instead, it groups people and works around a few organization-wide, cross-functional core processes. All those processes lead to one end objective, creating and delivering something of value to the customer. By using de

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  • Image of Best Practices in Customer Service
    Image of Best Practices in Customer Service

    by Ron Zemke, John Woods

    Zemke and Woods lay it on the line: The primary goal of business is to satisfy the needs and expectations of customers. Profit, then, is a measure of how well you have achieved that goal. Then they plunge into letting experts tell you how to do this. Subjects covered in helpful detail include training employees, better satisfying customers by looking at your business from their viewpoint, and handling dissatisfied customers. (First step on that last one: Listen fully and without interrupting.) E

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  • Image of Customers.com
    Image of Customers.com

    How to Create a Profitable Business Strategy for the Internet and Beyond

    by Ronni Marshak, Patricia B. Seybold

    If your Web site isn't producing as much business as you expected, read this book. It will head you toward profits. Start by making certain you know your end customers, who they are and what they want. Create a site that allows them to shop, order, purchase, and track delivery -- and not have to strain in the process. Capture information on them so you can anticipate their needs. And that's just the beginning of the help this book will give you.

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