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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of In the Company of Owners
    Image of In the Company of Owners

    The Truth about Stock Options (and Why Every Employee Should Have Them)

    by Douglas L. Kruse, Aaron Bernstein, Joseph R. Blasi

    Recently, stock options have received a bad reputation as the run-up in thestock market during the 1990s allowed some corporate executives to pursueunethical strategies to pump up their stock and cash in on their options,while employees saw huge potential fortunes disappear overnight. Theproblems were a consequence of abuse of stock options, not the conceptitself. In the Company of Owners shows how and why stock options and therisk of ownership should be given to most of the work force.

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  • Image of Put the Moose on the Table
    Image of Put the Moose on the Table

    Lessons in Leadership from a CEO's Journey through Business and Life

    by Randall Tobias

    Randall Tobias, former CEO of pharmaceutical giant Eli Lilly and Co., knows what it takes to get to the top. In Put the Moose on the Table, Tobias mixes personal anecdotes with his thoughts on effective business and leadership practices, often focusing on the intangible qualities — integrity, dedication and respect for colleagues — that separate the best from the rest. A vice president at AT&T when he took the job at Lilly, Tobias recalls how a major crisis on his first day tested his a

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  • Image of Differentiate or Die
    Image of Differentiate or Die

    Survival in Our Era of Killer Competition

    by Jack Trout

    Trout and co-author Steve Rivkin address what factors allow a company or product to stand out in an increasingly competitive (and global) marketplace, offering readers solid strategies to get above the crowds of competitors and generate the business required to stay there.

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  • Image of Clicks and Mortar
    Image of Clicks and Mortar

    Passion Driven Growth in an Internet Driven World

    by Terry Pearce, David S. Pottruck

    Pottruck, president and co-CEO of The Charles Schwab Corporation, and co-author Pearce maintain that although the rise of the Internet may seem to have transformed everything about the way business is done, the future still belongs to passionate companies who marry technology with the best qualities of people. In this summary, you will learn what it takes to compete in the new Internet-driven world and what you can do to transform your company into a dynamic, profitable enterprise.

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  • Image of Speed Review: Angel Customers & Demon Customers
    Image of Speed Review: Angel Customers & Demon Customers

    Discover Which Is Which and Turbo-Charge Your Stock

    by Larry Selden, Geoff Colvin

    Portfolio, 243 pages

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