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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Profit Zone
    Image of The Profit Zone

    How Strategic Business Design Will Lead You to Tomorrow's Profits

    by Adrian J. Slywotzky, David J. Morrison

    The quest for profitability has become more important than ever. By developing superior insight into customers and adapting a company's business design accordingly, business leaders can get off the treadmill of just doing the same old things faster and better and return to the profit zone. This summary answers the most fundamental question in business: Where will I make a profit tomorrow?

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  • Image of How
    Image of How

    Why How We Do Anything Means Everything ... in Business (and in Life)

    by Dov Seidman

    According to Seidman, in this ever-increasingly competitive world, it’s not what you do, but how you do it that sets you apart from the pack.

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  • Image of Be The Elephant
    Image of Be The Elephant

    Build a Bigger, Better Business

    by Steve Kaplan

    From the author of the best selling Bag the Elephant, Kaplan shows entrepreneurs and small business owners how to grow big enough to make an impact, remain financially healthy and be smart enough to dodge the “five killer mistakes.”

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  • Image of The Definitive Drucker
    Image of The Definitive Drucker

    The Final Word from the Father of Modern Management

    by Elizabeth Haas Edersheim

    Considered the father of modern management, Peter Drucker spent the last 16 months of his life speaking about the world of business with Edersheim, a respected management thinker in her own right. The Definitive Drucker provides his final thoughts about the development of modern business.

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  • Image of The Adversity Advantage
    Image of The Adversity Advantage

    Turning Everyday Struggles Into Everyday Greatness

    by Erik Weihenmayer, Paul Stoltz

    In The Adversity Advantage, authors Paul Stoltz and Erik Weihenmayer offer proven principles and practical tools that teach you how to use adversity as a force for superior achievement, resilience, agility, innovation, energy and happiness. These two adversity experts have developed seven guiding principles to teach you how to transform adversity into your most powerful advantage. This summary will show you how to pinpoint and bolster your adversity strengths in order to bring out your

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  • Image of e-Profit
    Image of e-Profit

    High-Payoff Strategies for Capturing the E-Commerce Edge

    by Peter S. Cohan

    Cohan addresses both Internet skeptics and believers, offering tips and tactics that allow you to first identify the areas of your business processes that can be transformed by e-commerce technology, then create and implement a plan to make the technology work for you.

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