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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Follow This Path
    Image of Follow This Path

    How the World’s Greatest Organizations Drive Growth by Unleashing Human Potential

    by Curt Coffman, Gabriel Gonzalez-Molina

    Follow This Path describes how organizations should value and develop relationships with their employees and customers. Authors Curt Coffman and Gabriel Gonzalez-Molina, Ph.D. use research from a Gallup study to show how developing your employees can lead to major cost efficiencies and profits.

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  • Image of Leadership and the New Science
    Image of Leadership and the New Science

    Discovering Order in a Chaotic World

    by Margaret Wheatley

    In the chaotic times in which we live, we need new ideas, new ways of seeing, and new relationships to help us. With the new discoveries in biology, chaos theory, and quantum physics, this new science offers this guidance. Management professor Margaret Wheatley describes in Leadership and the New Science, how the new science drastically changes our understanding of the world, and how it can teach us to live and work better together in these chaotic times.

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  • Image of Macrowikinomics
    Image of Macrowikinomics

    Rebooting Business and the World

    by Don Tapscott, Anthony D. Williams

    In this follow up to their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Willliams once again use original research to provide new examples of organizations that are successfully embracing the principles of wikinomics to change the world. Find out how in this executive book summary of Macrowikonomics.

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  • Image of Clutch
    Image of Clutch

    Why Some People Excel Under Pressure and Others Don't

    by Paul Sullivan

    Do you choke under pressure, or are you "clutch"? In this executive book summary of Paul Sullivan's book Clutch, you will learn how to successfully perform under extraordinary pressure.

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  • Image of The Services Shift
    Image of The Services Shift

    Seizing the Ultimate Offshore Opportunity

    by Robert Kennedy

    By now, most business people, pundits, and politicians in the United States and other developed nations have come to grips with the phenomenon of manufacturing jobs moving offshore: The process is variously referred to as "outsourcing" or "offshoring. " But a far bigger wave of change is approaching the shores of those same developed nations: the globalization of services. Where are the jobs going? Which companies benefit –– or could benefit? How exactly does services offshoring work?

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  • Image of Buyology
    Image of Buyology

    Truth and Lies about Why We Buy

    by Martin Lindstrom

    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

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