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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Age of Turbulence
    Image of The Age of Turbulence

    Adventures in a New World

    by Alan Greenspan

    A Soundview Featured Book Review
    After serving 18.5 years as Chairman of the Federal Reserve Board, Alan Greenspan has set pen to paper to bring his fascinating life story to millions of readers. Starting The Age of Turbulence with the tale of his personal life he then moves on to discuss the nature of the past, present and future economy, with the final chapter focused on a forecast for the year 2030.

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  • Image of The Art of Woo
    Image of The Art of Woo

    Using Strategic Persuasion to Sell Your Ideas

    by G Richard Shell, Mario Moussa

    According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.

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  • Image of The Soul of the Corporation
    Image of The Soul of the Corporation

    How to Manage the Identity of Your Company

    by John Kimberly, Hamid Bouchikhi

    Drawing on real-life stories from the world’s most prominent companies, The Soul of the Corporation shows how identity can be an extraordinarily valuable asset — and how, if not managed properly, it can become a huge liability. Discover how your firm’s identity is related to — and different from — its organizational culture, brand positioning and reputation. Learn how to manage the unconscious shared beliefs that give your organization coherence.

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  • Image of Voice Power
    Image of Voice Power

    Using Your Voice to Captivate, Persuade, and Command Attention

    by Renee Grant-Williams

    While everyone has a voice, not every voice is one that gets attention — a personal weakness often overlooked. The concept of “dressing for success” — creating the right appearance — is second nature by now. However, most people are unaware that their voices account for one-third of the total impression they make on others (the other factors are appearance and message). In this summary, Renee Grant-Williams, who has worked with U.S. senators, business executives and sales professionals, as well

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  • Image of How Organizations Work
    Image of How Organizations Work

    Taking a Holistic Approach to Enterprise Health

    by Alan P. Brache

    Organizations are like humans. Each organ, muscle, bone, and nerve plays a unique part within the whole. A strong contribution from one component can’t make up for deficiencies in others, and understanding each component doesn’t explain the health of the whole person. Body functions are integrated and their interactions are as important as their individual roles. So are the different functions in an organization. This summary shows you how to take a holistic approach to organizational wellness b

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  • Image of First Among Equals
    Image of First Among Equals

    How to Manage a Group of Professionals

    by David H. Maister, Patrick J. McKenna

    Managing people is difficult, particularly when you are tasked with leading a group of confident, intelligent professionals — often used to working with a certain amount of autonomy — to accomplish some task or essential goal. Group leaders must be skilled not only in management basics (delegation, decision-making, running meetings, and so forth), but also in the “softer” skills of inspirational leadership practices. Crammed with concrete advice and practical applications and examples, ...

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