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  • Image of The How of Wow
    Image of The How of Wow

    A Guide to Giving a Speech That Will Positively Blow 'Em Away

    by Tony Carlson

    Communications expert Tony Carlson knows what it takes to electrify audiences and make a lasting impact. In The How of Wow, he shares tips on getting attention, empathy and respect from audiences; developing a bigger and better stage presence; and making every speech a memorable and powerful experience for you and your audience alike. Giving speeches is a great way to get recognized and build your personal brand. Tony Carlson helps you gain and enhance your reputation as a public speake

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  • Image of No Substitute for Victory
    Image of No Substitute for Victory

    Lessons in Strategy and Leadership from General Douglas MacArthur

    by Donna Kinni, Theodore Kinni

    Gen. Douglas MacArthur’s extraordinary life of leadership spanned more than six decades in the military, education, public administration and business sectors. In No Substitute for Victory, business writers Theodore Kinni and Donna Kinni distill powerful leadership lessons from MacArthur’s life and career — lessons you can use, no matter where you lead and what you intend to accomplish. Their book reveals what MacArthur knew about setting the right goals; building sleek, fast-response o

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  • Image of Brand Hijack
    Image of Brand Hijack

    Marketing Without Marketing

    by Alex Wipperfurth

    In Brand Hijack, marketing consultant Alex Wipperfürth offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses familiar industry crises such as media saturation, consumer evolution and the erosion of image marketing. The purpose of Brand Hijack is to demystify the modern brand and make the next generation of marketing both practical and actionable. Brand hijacking relies o

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  • Image of Speed Review: No!
    Image of Speed Review: No!

    How One Simple Word Can Transform Your Life

    by Jana Kemp

    AMACOM, 226 pages

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  • Image of The Caterpillar Doesn't Know
    Image of The Caterpillar Doesn't Know

    How Personal Change Is Creating Organizational Change

    by Peter Moore, Kenneth Hey

    The caterpillar doesn’t know that it must transform itself to stay alive. Your company may be the same. The authors, managing partners at Inferential Focus, Inc., a New York market-intelligence firm, explain the roots and results of a personal revolution that has transformed the behavior of individuals as employees as well as consumers. Readers will be introduced to many butterflies -- from fashion designers to computer software companies to a manufacturer of pumps and valves -- who, unlike the

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  • Image of Rational Exuberance
    Image of Rational Exuberance

    The Influence of Generation X on the New American Economy

    by Meredith Bagby

    Most of your future customers will be Generation Xers, as will most of your future employees -- understanding them is an organizational imperative. Meredith Bagby will tell you about her generation: how they buy, how they work, and how they lead. She finds them enthusiastic and hard-working but savvy and rational at the same time. Generation X, she says, has a right to be confident and enthusiastic – rationally exuberant – about the future.

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  • Image of Leading at the Edge of Chaos
    Image of Leading at the Edge of Chaos

    How to Create the Nimble Organization

    by Daryl Conner

    Manage the inevitability of change by becoming a nimble organization, advises the author, the president and CEO of a research-based consulting firm. In this summary Conner builds on the foundation established in his first book, Managing at the Speed of Change, to help organizations and their employees recognize and successfully face the today’s flood of change.

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