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  • Image of The How of Wow
    Image of The How of Wow

    A Guide to Giving a Speech That Will Positively Blow 'Em Away

    by Tony Carlson

    Communications expert Tony Carlson knows what it takes to electrify audiences and make a lasting impact. In The How of Wow, he shares tips on getting attention, empathy and respect from audiences; developing a bigger and better stage presence; and making every speech a memorable and powerful experience for you and your audience alike. Giving speeches is a great way to get recognized and build your personal brand. Tony Carlson helps you gain and enhance your reputation as a public speake

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  • Image of No Substitute for Victory
    Image of No Substitute for Victory

    Lessons in Strategy and Leadership from General Douglas MacArthur

    by Donna Kinni, Theodore Kinni

    Gen. Douglas MacArthur’s extraordinary life of leadership spanned more than six decades in the military, education, public administration and business sectors. In No Substitute for Victory, business writers Theodore Kinni and Donna Kinni distill powerful leadership lessons from MacArthur’s life and career — lessons you can use, no matter where you lead and what you intend to accomplish. Their book reveals what MacArthur knew about setting the right goals; building sleek, fast-response o

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  • Image of Brand Hijack
    Image of Brand Hijack

    Marketing Without Marketing

    by Alex Wipperfurth

    In Brand Hijack, marketing consultant Alex Wipperfürth offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses familiar industry crises such as media saturation, consumer evolution and the erosion of image marketing. The purpose of Brand Hijack is to demystify the modern brand and make the next generation of marketing both practical and actionable. Brand hijacking relies o

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  • Image of Speed Review: No!
    Image of Speed Review: No!

    How One Simple Word Can Transform Your Life

    by Jana Kemp

    AMACOM, 226 pages

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  • Image of Purple Cow
    Image of Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin

    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

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  • Image of The Headcount Solution
    Image of The Headcount Solution

    How to Cut Compensation Costs and Keep Your Best People

    by N Fredric Crandall, Marc J. Wallace Jr.

    Layoffs should always be the last resort of any company requiring deep cost-cutting measures. The authors present a seven-step plan for cutting compensation costs. In this plan, layoffs are just the third of three cost-cutting strategies. If layoffs become necessary, the authors provide hints on treating employees with respect and dignity, and keeping valuable employees in the organization.

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