Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

    View Details

  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

    View Details

  • Image of Speed Review: Blue Streak
    Image of Speed Review: Blue Streak

    Inside jetBlue, the Upstart that Rocked an Industry

    by Barbara Peterson

    Portfolio, 262 pages

    View Details

  • Image of Speed Review: Navigating the Badlands
    Image of Speed Review: Navigating the Badlands

    Thriving in the Decade of Radical Transformation and Beyond

    by Mary O'Hara-Devereaux

    Jossey-Bass, 332 pages

    View Details

  • Image of Speed Review: Powerhouse Marketing Plans
    Image of Speed Review: Powerhouse Marketing Plans

    14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

    by Winslow Johnson

    AMACOM, 352 pages

    View Details

  • Image of Embracing Excellence
    Image of Embracing Excellence

    Become an Employer of Choice to Attract and Keep the Best Talent

    by Franklin Ashby, Arthur Pell Ph.D.

    Companies need “A” players to outperform the competition. To attract and keep top-level performers in a highly competitive economy, companies must learn to create corporate cultures that attract and retain “A” players. Embracing Excellence explains how organizations can attract “A” players by building an environment that is committed to values, vision, creativity, trust and respect.

    View Details

  • Image of Jack: Straight from the Gut
    Image of Jack: Straight from the Gut

    by Jack Welch

    Follow the career of General Electric CEO Jack Welch from his beginnings as a stuttering, competitive kid from working-class Salem, Massachusetts, to his early days as a GE engineer, to his ascension to CEO and a 20-year reign at the top. In his own words, Welch stresses the importance of people, originality, creativity, and common sense while sharing his thoughts on what it takes to be a great leader.

    View Details

  • Image of Speed Review: A Passion for Ideas
    Image of Speed Review: A Passion for Ideas

    How Creative People Discover the New and Shape Our World

    by Bolko Oetinger, Heinrich Pierer

    Purdue University Press, 367 pages

    View Details

Recently Viewed Categories