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  • Image of From Concept To Consumer
    Image of From Concept To Consumer

    How to Turn Ideas Into Money

    by Phil Baker

    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...

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  • Image of Tactical Transparency
    Image of Tactical Transparency

    How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

    by John C. Havens, Shel Holtz

    Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

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  • Image of Talent Is Overrated
    Image of Talent Is Overrated

    What Really Separates World-Class Performers from Everybody Else

    by Geoff Colvin

    What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.

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  • Image of Embracing Excellence
    Image of Embracing Excellence

    Become an Employer of Choice to Attract and Keep the Best Talent

    by Franklin Ashby, Arthur Pell Ph.D.

    Companies need “A” players to outperform the competition. To attract and keep top-level performers in a highly competitive economy, companies must learn to create corporate cultures that attract and retain “A” players. Embracing Excellence explains how organizations can attract “A” players by building an environment that is committed to values, vision, creativity, trust and respect.

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  • Image of Jack: Straight from the Gut
    Image of Jack: Straight from the Gut

    by Jack Welch

    Follow the career of General Electric CEO Jack Welch from his beginnings as a stuttering, competitive kid from working-class Salem, Massachusetts, to his early days as a GE engineer, to his ascension to CEO and a 20-year reign at the top. In his own words, Welch stresses the importance of people, originality, creativity, and common sense while sharing his thoughts on what it takes to be a great leader.

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  • Image of Speed Review: A Passion for Ideas
    Image of Speed Review: A Passion for Ideas

    How Creative People Discover the New and Shape Our World

    by Bolko Oetinger, Heinrich Pierer

    Purdue University Press, 367 pages

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  • Image of Speed Review: 5 Steps to Expert
    Image of Speed Review: 5 Steps to Expert

    How to Go from Business Novice to Elite Performer

    by Paul Schempp

    Davies-Black, 165 pages

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  • Image of Speed Review: Answering the Ultimate Question
    Image of Speed Review: Answering the Ultimate Question

    How Net Promoter Can Transform Your Business

    by Richard Owen, Laura Brooks

    Jossey-Bass, 304 pages

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