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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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  • Image of Speed Review: Blue Streak
    Image of Speed Review: Blue Streak

    Inside jetBlue, the Upstart that Rocked an Industry

    by Barbara Peterson

    Portfolio, 262 pages

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  • Image of Speed Review: Navigating the Badlands
    Image of Speed Review: Navigating the Badlands

    Thriving in the Decade of Radical Transformation and Beyond

    by Mary O'Hara-Devereaux

    Jossey-Bass, 332 pages

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  • Image of Speed Review: Powerhouse Marketing Plans
    Image of Speed Review: Powerhouse Marketing Plans

    14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

    by Winslow Johnson

    AMACOM, 352 pages

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  • Image of Team Troubleshooter
    Image of Team Troubleshooter

    How to Find and Fix Team Problems

    by Robert W. Barner

    Teamwork is increasingly in demand by organizations when doing business and managing customer relationships. Learn about the common pitfalls and roadblocks for teams, such as conflicts between team members and the team leader, poor relationships between corporate teams and customers, and the inability of a team to anticipate problems. Robert Barner offers the symptoms and then provides the treatments to help any team overcome challenges by improving internal relationships, strengthening team foc

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  • Image of The Change Monster
    Image of The Change Monster

    The Human Forces That Fuel or Foil Corporate Transformation and Change

    by Jeanie Daniel Duck

    Despite careful management of the operational aspects of corporate change, many managers and executives ignore the human element how changing a job description or corporate environment makes people feel. Respected consultant Jeanie Daniel Duck introduces a five-stage framework that helps managers and executives understand how to manage the human element of the change process.

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  • Image of The Story Factor
    Image of The Story Factor

    Inspiration, Influence, and Persuasion through the Art of Storytelling

    by Annette Simmons

    The effects of stories in our professional lives can be profound. Storytelling skills can be used to inspire, persuade, and influence others. Explore the six stories every professional must tell, learn how to tell a good story, discover how stories connect on a psychological level, see the power of a good listener, and learn what you should and should not do when telling a story.

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  • Image of Jack Welch and the GE Way
    Image of Jack Welch and the GE Way

    Management Insights and Leadership Secrets of the Legendary CEO

    by Robert Slater

    Jack Welch gets the credit, as CEO, for the booming success of General Electric since 1981. How did he do it? This summary describes it in detail, his role as a leader, the way he stripped the company of its weighty bureaucracy, and, perhaps most important, how he found the ideas that spurred the company's growth. Engrossing reading for leaders and would-be leaders.

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