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  • Image of Where Good Ideas Come From
    Image of Where Good Ideas Come From

    The Natural History of Innovation

    by Steven Johnson

    A Soundview Featured Book Review
    The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines.

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  • Image of The New Experts
    Image of The New Experts

    Win Today's Newly Empowered Customers at Their 4 Decisive Moments

    by Robert H. Bloom

    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.

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  • Image of How We Decide
    Image of How We Decide

    by Jonah Lehrer

    In this 2009 bestseller, author Jonah Lehrer takes a fresh yet informed perspective on the fascinating subject of how we make up our minds.

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