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  • Image of Where Good Ideas Come From
    Image of Where Good Ideas Come From

    The Natural History of Innovation

    by Steven Johnson

    A Soundview Featured Book Review
    The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines.

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  • Image of How We Decide
    Image of How We Decide

    by Jonah Lehrer

    In this 2009 bestseller, author Jonah Lehrer takes a fresh yet informed perspective on the fascinating subject of how we make up our minds.

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  • Image of Becoming a Category of One
    Image of Becoming a Category of One

    How Extraordinary Companies Transcend Commodity and Defy Comparison

    by Joe Calloway

    These days, so many companies strive to fit into a niche that they must elbow their way past a mass of competitors to do so. Why strive to be a leader in your category when you can create a different category and be the only one in it? Such are the lessons to be learned in Becoming a Category of One. By using consultant Joe Calloway’s tips and advice, you can avoid being “commoditized” and differentiate yourself and your business from your competitors simply by shifting focus to your cu

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