Book Summaries

What Happens Now? shows leaders how to reinvent themselves in order to attain personal growth and organizational success by inspiring people, nurturing relationships, energizing teams, grooming successors and influencing stakeholders.

In companies, fear can take many forms: fear of not meeting a deadline, of not getting a bonus, of losing decision rights and respect. Fear compels employees and managers to protect themselves by creating seemingly impenetrable barriers fortified by rules and practices that benefit one group while harming others. By learning from the real-world lessons in this book, leaders, managers, and employees can overcome the barriers that plague their company. The results promise to be transformational.

Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.