Book Summaries

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of What Happens Now?
    Image of What Happens Now?

    Reinvent Yourself as a Leader Before Your Business Outruns You

    by Mark D. Nevins, John Hillen

    What Happens Now? shows leaders how to reinvent themselves in order to attain personal growth and organizational success by inspiring people, nurturing relationships, energizing teams, grooming successors and influencing stakeholders.

    View Details

  • Image of #Now
    Image of #Now

    The Surprising Truth About the Power of Now

    by Max McKeown

    Discover the power of your #NOW that enables you to take action, make decisions fast and effectively, and enjoy the moment while creating a successful and happy future.

    View Details

  • Image of The Outward Mindset
    Image of The Outward Mindset

    Seeing Beyond Ourselves

    by The Arbinger Institute

    Through true stories and simple yet profound guidance and tools, The Outward Mindset enables individuals and organizations to make the one change that most dramatically improves performance, sparks collaboration and accelerates innovation — a shift to an outward mindset.

    View Details

  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

    View Details

  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

    View Details

  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

    View Details

Recently Viewed Categories