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  • Image of What Happens Now?
    Image of What Happens Now?

    Reinvent Yourself as a Leader Before Your Business Outruns You

    by Mark D. Nevins, John Hillen

    What Happens Now? shows leaders how to reinvent themselves in order to attain personal growth and organizational success by inspiring people, nurturing relationships, energizing teams, grooming successors and influencing stakeholders.

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  • Image of The Decoded Company
    Image of The Decoded Company

    Know Your Talent Better Than You Know Your Customers

    by Aaron Goldstein, Rahaf Harfoush, Jay Goldman, Leerom Segal

    The authors present an actionable plan for any company that wants the best from its people and isn’t afraid of radical approaches to achieve it. Six proven principles are offered that can be used to decode work and unlock the potential of employees.

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  • Image of Topgrading
    Image of Topgrading

    How Leading Companies Win by Hiring, Coaching, and Keeping the Best People

    by Bradford D. Smart, Ph.D.

    Great companies don't just depend on strategies — they depend on people. The more great people on your team, the more successful your organization will be. But that's easier said than done. Statistically, half of all employment decisions result in a miss-hire: The wrong person winds up in the wrong job. But companies that have followed Bradford Smart's advice in Topgrading have boosted their successful hiring rate to 90 percent or better, giving them an unbeatable competitive...

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  • Image of Convergence Marketing
    Image of Convergence Marketing

    Strategies for Reaching the New Hybrid Consumer

    by Jerry Wind, Vijay Mahajan

    During the advent of the Internet, marketers thought of consumers in terms of those who shopped in the non-virtual marketplace (traditional consumers) and those who shopped online (cyberconsumers). In reality, neither extreme truly reflected the habits of tech-savvy consumers. This new audience took on the hybrid qualities of the centaurs of Greek myth (half man, half beast) as they shuttled between online and offline storefronts and information centers, according to their needs. The companies b

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  • Image of The E-Commerce Arsenal
    Image of The E-Commerce Arsenal

    12 Technologies You Need to Prevail in the Digital Arena

    by Alexis D. Gutzman

    Gutzman has put together a tool box containing the 12 must-have technologies you need to master to establish a successful company website.

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  • Image of The Anatomy of Buzz
    Image of The Anatomy of Buzz

    How to Create Word of Mouth Marketing

    by Emanuel Rosen

    Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

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