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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Raving Fans
    Image of Raving Fans

    A Revolutionary Approach To Customer Service

    by Ken Blanchard, Sheldon Bowles

    A Soundview Featured Book Review
    Blanchard and Bowles present a business fable with a simple premise: your customers are your best marketing method. Executives will learn why outstanding customer service, particularly in the era of social technology, can lead to customers who will do anything to sing a company's praises... and bring as many friends to the party as possible.

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  • Image of Glow
    Image of Glow

    How You Can Radiate Energy, Innovation, and Success

    by Lynda Gratton

    You know them at first sight: teammates or colleagues, direct reports or bosses who radiate enthusiasm, positive energy and inspiration. Even in difficult circumstances they glow with an attitude that inspires others, fosters a great working experience for everyone and creates empowering relationships. Would you like to learn how to glow? Author Lynda Gratton shows you how. Glow is an invitation to become more energized and innovative at work, and to radiate positive energy that will al

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