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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Design to Grow
    Image of Design to Grow

    How Coca-Cola Learned to Combine Scale & Agility (and How You Can Too)

    by Linda Tischler, David Butler

    David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses.

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  • Image of The New IT
    Image of The New IT

    How Technology Leaders Are Enabling Business Strategy in the Digital Age

    by Jill Dyché

    Jill Dyché provides a new business model for building and strengthening the role of IT. By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT reframes the IT conversation to bring your business and IT teams together in a truly transformative way.

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  • Image of Triggers
    Image of Triggers

    Creating Behavior That Lasts – Becoming the Person You Want to Be

    by Marshall Goldsmith

    Marshall Goldsmith shows how we can overcome the unappreciated triggers in our lives prompted by people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. Goldsmith details six engaging questions that can help us enact meaningful and lasting change in order to become the person we want to be.

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  • Image of Lean In
    Image of Lean In

    Women, Work, and the Will to Lead

    by Sheryl Sandberg

    In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential.

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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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