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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Turnaround Leadership
    Image of Turnaround Leadership

    Making Decisions, Rebuilding Trust and Delivering Results After a Crisis

    by Shaun O'Callaghan

    Shaun O'Callaghan pinpoints five areas of leadership expertise that need to be mastered to recover after a crisis brought on by changes in technology or a company-specific issue such as a product failure or new competition in the marketplace. Learn the warning signs of an impending crisis and how to rebuild a business after a crisis has hit.

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  • Image of SNAP Selling
    Image of SNAP Selling

    Speed Up Sales and Win More Business with Today's Frazzled Customers

    by Jill Konrath

    In SNAP Selling, Jill Konrath alerts us to the fact that we are on the edge of a new age in selling — it’s no longer a numbers game. Today, you actually will be more successful if you make fewer calls, meetings and presentations. Konrath offers four SNAP rules to win more sales, and she teaches us that sales is an outcome not a goal.

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  • Image of The 2020 Workplace
    Image of The 2020 Workplace

    How Innovative Companies Attract, Develop and Keep Tomorrow's Employees Today

    by Jeanne C. Meister, Karie Willyerd

    The multi-generations that will make up the workforce in 2020 will place new demands on employers who will be challenged to manage employees who have vastly different values, beliefs and expectations. The 2020 Workplace can be a useful guide to help you and your organization create tomorrow’s workplace of choice.

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  • Image of The Art of Possibility
    Image of The Art of Possibility

    Transforming Professional and Personal Life

    by Benjamin Zander, Rosamund Stone Zander

    A Soundview Featured Book Review
    In both work and life, there are those who see nothing but roadblocks. The authors view each situation that arises as one of infinite possibility. All a person needs is the right mindset and an understanding of the coaching tools that are described in this Featured Book Review. Learn about the way that possibility can open doors, change perspectives and provide a more direct path to personal achievement and satisfaction.

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  • Image of Straight A Leadership
    Image of Straight A Leadership

    Alignment Action Accountability

    by Quint Studer

    A Soundview Featured Book Review
    Wall Street Journal best-selling author Quint Studer takes readers on a journey to leadership excellence. Executives will learn the three guiding principles of Studer's philosophy: alignment, action and accountability. Packed with relevant examples, this Featured Book Review attempts to provide a handy overview of Studer's major points.

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  • Image of Spark
    Image of Spark

    How Old-Fashioned Values Drive a Twenty-First-Century Corporation: Lessons from Lincoln Electric’s Unique Guaranteed Employment Program

    by Frank Koller

    While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets — not liabilities. Through flexible hours and job assignments, as well as a merit-based bonus system, Lincoln Electric's employment...

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