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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Turnaround Leadership
    Image of Turnaround Leadership

    Making Decisions, Rebuilding Trust and Delivering Results After a Crisis

    by Shaun O'Callaghan

    Shaun O'Callaghan pinpoints five areas of leadership expertise that need to be mastered to recover after a crisis brought on by changes in technology or a company-specific issue such as a product failure or new competition in the marketplace. Learn the warning signs of an impending crisis and how to rebuild a business after a crisis has hit.

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  • Image of SNAP Selling
    Image of SNAP Selling

    Speed Up Sales and Win More Business with Today's Frazzled Customers

    by Jill Konrath

    In SNAP Selling, Jill Konrath alerts us to the fact that we are on the edge of a new age in selling — it’s no longer a numbers game. Today, you actually will be more successful if you make fewer calls, meetings and presentations. Konrath offers four SNAP rules to win more sales, and she teaches us that sales is an outcome not a goal.

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  • Image of The 2020 Workplace
    Image of The 2020 Workplace

    How Innovative Companies Attract, Develop and Keep Tomorrow's Employees Today

    by Jeanne C. Meister, Karie Willyerd

    The multi-generations that will make up the workforce in 2020 will place new demands on employers who will be challenged to manage employees who have vastly different values, beliefs and expectations. The 2020 Workplace can be a useful guide to help you and your organization create tomorrow’s workplace of choice.

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  • Image of What Would Google Do?
    Image of What Would Google Do?

    by Jeff Jarvis

    A Soundview Featured Book Review
    In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse pioneers Google –– the fastest growing company in history –– to discover forty clear and straightforward rules to manage and live by.

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  • Image of Be A Shortcut
    Image of Be A Shortcut

    The Secret Fast Track to Business Success

    by Scott Halford

    Shortcuts are individuals and companies that function like lifelines to the people and organizations that most depend on them. They are available when needed, they humbly perform tasks without complaint, they are masters of their own specific skill, and they always present a positive attitude. Great Shortcuts are able to make time for things about which they are passionate. They use that same efficiency and passion in the workplace, making other people's jobs easier, creating a better...

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  • Image of The Innovator's Prescription
    Image of The Innovator's Prescription

    A Disruptive Solution for Health Care

    by Jason Hwang, Clayton M. Christensen, Jerome Grossman

    Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations. We need a cure, and we need it now. Harvard Business School’s Clayton M. Christensen presents a comprehensive analysis of the strategies that will improve health care and make it affordable. Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers...

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