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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Speed Review: How the Wise Decide
    Image of Speed Review: How the Wise Decide

    The Lessons of 21 Extraordinary Leaders

    by Aaron Sandoski, Bryn Zeckhauser

    Crown Business, 212 pages

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  • Image of Hot, Flat, and Crowded
    Image of Hot, Flat, and Crowded

    Why We Need a Green Revolution - And How It Can Renew America

    by Thomas Friedman

    A Soundview Featured Book Review
    The world has a problem. It is getting hot, flat, and crowded. That is, global warming, the stunning rise of the middle class all over the world, and rapid population growth have converged in a way that could make our planet dangerously unstable. In just a few years it will be too late to fix things –– unless the United States steps up and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean ...

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  • Image of The Brand Bubble
    Image of The Brand Bubble

    The Looming Crisis in Brand Value and How to Avoid It

    by John Gerzema, Edward Lebar

    The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

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  • Image of Great Business Teams
    Image of Great Business Teams

    Cracking the Code for Standout Performance

    by Howard M. Guttman

    Renowned business consultant Howard M. Guttman takes you inside some of the word’s most successful corporations to discover how a powerful new high-performance horizontal model has changed the way leaders lead, team members function, challenges are met, and decisions are made.

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  • Image of The Extraordinary Leader
    Image of The Extraordinary Leader

    Turning Good Managers into Great Leaders

    by Joseph R. Folkman, John H. Zenger

    For too long, the subject of effective leadership has been shrouded in fog and ambiguity. This summary removes the shroud to reveal leadership as a skill, one that can be consciously learned and developed by anyone. It identifies the competencies necessary for effective leadership by analyzing the responses of tens of thousands of work force members as they describe, in effect, "What makes a great leader?" Two of today's pre-eminent leadership experts analyze the answers and provide a

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  • Image of Straight to the Bottom Line
    Image of Straight to the Bottom Line

    An Executive's Roadmap to World Class Supply Management

    by Robert A. Rudzki, Shelley Stewart Jr., Douglas A. Smock, Michael Katzorke

    First, procurement moved from a simple negotiation practice to a strategic interface with external resources. Next, it moved from simple procurement to supply chain management Straight to the Bottom Line highlights these new, valuable perspectives and enables senior corporate executives to turn the enormous top-line and bottom-line potential of supply chain and procurement into reality. By following the straightforward principles of Straight to the Bottom Line, senior corporate

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