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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The Toyota Way
    Image of The Toyota Way

    14 Management Principles From the World’s Greatest Manufacturer

    by Jeffrey Liker

    Toyota is the world’s most profitable automaker. Its “secret weapon” is lean production — the revolutionary approach to business processes that it invented in the 1950s. Today, businesses around the world are trying to emulate Toyota’s remarkable success by working to implement the company’s radical system for speeding up business and service processes, reducing waste, and improving quality. To help other companies learn to continually improve on what they do, Professor of Industrial and...

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  • Image of Managers Not MBAs
    Image of Managers Not MBAs

    A Hard Look at the Soft Practice of Managing and Management Development

    by Henry Mintzberg

    According to Professor Henry Mintzberg, the current MBA system ensures that the wrong people will get educated in the wrong way with the wrong consequences. There is a better way. Mintzberg has designed a program, the International Masters in Practicing Management, that addresses many of the problems associated with traditional programs that profess to develop managers, but instead produce analysts ready to apply one-size-fits-all techniques no matter the context. By integrating reflective, anal

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  • Image of The First 90 Days
    Image of The First 90 Days

    Critical Success Strategies for New Leaders at All Levels

    by Michael Watkins

    In The First 90 Days, Harvard Business School professor Michael Watkins presents a road map for taking charge in the first 90 days of a new executive position. The first days in a new position are critical because small differences in actions can have a huge impact on long-term results. This summary will equip executives with strategies and tools to get up to speed faster and achieve more sooner. Watkins shows readers how to diagnose a situation and understand its challenges and...

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  • Image of Strategy Maps
    Image of Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    by David P. Norton, Robert S. Kaplan

    The Balanced Scorecard is a revolutionary performance measurement system that allows organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manne

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