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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The First 90 Days
    Image of The First 90 Days

    Critical Success Strategies for New Leaders at All Levels

    by Michael Watkins

    In The First 90 Days, Harvard Business School professor Michael Watkins presents a road map for taking charge in the first 90 days of a new executive position. The first days in a new position are critical because small differences in actions can have a huge impact on long-term results. This summary will equip executives with strategies and tools to get up to speed faster and achieve more sooner. Watkins shows readers how to diagnose a situation and understand its challenges and...

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  • Image of Strategy Maps
    Image of Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    by David P. Norton, Robert S. Kaplan

    The Balanced Scorecard is a revolutionary performance measurement system that allows organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manne

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  • Image of How Customers Think
    Image of How Customers Think

    Essential Insights into the Mind of the Market

    by Gerald (Jerry) Zaltman

    Why do 80 percent of new products despite the best efforts of market researchers -- through techniques such as focus groups and market surveys -- to predict what customers want. According to Harvard Business School marketing professor Gerald Zaltman, the reason for the failure of traditional market research methods is that they depend on customers consciously knowing what they want and what they will buy. However, customer behavior toward products and brands is often driven by the unconscious, r

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  • Image of Stronger in the Broken Places
    Image of Stronger in the Broken Places

    Nine Lessons for Turning Crisis into Triumph

    by James Lee Witt, James Morgan

    As the director of the Federal Emergency Management Agency from 1993 until 2001, James Lee Witt witnessed some of the worst crises Mother Nature, chance and certain humans had to offer — earthquakes, floods, airline crashes, the Oklahoma City bombing, and more. Through it all, he not only drastically improved the reputation FEMA had among lawmakers and crisis victims and survivors alike (his leadership rescued the flagging agency), he also developed a strategy for managing crises — a customer-ce

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