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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The Growth Map
    Image of The Growth Map

    Economic Opportunity in the BRICs and Beyond

    by Jim O'Neill

    It’s been 10 years since O’Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations — Brazil, Russia, India and China (the BRICs) — would overtake the six largest Western economies within 40 years. Now, The Growth Map features O’Neill’s personal account of the BRIC phenomenon, how it has evolved and where those four key nations currently stand after a turbulent decade. The book also offers an equally bold prediction about the...

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  • Image of Better By Mistake
    Image of Better By Mistake

    The Unexpected Benefits of Being Wrong

    by Alina Tugend

    Better by Mistake turns our cultural wisdom on its head to illustrate the downside of striving for perfection and the rewards of acknowledging and accepting mistakes and embracing the imperfection in all of us.

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  • Image of Extreme Trust
    Image of Extreme Trust

    Honesty as a Competitive Advantage

    by Martha Rogers, Don Peppers

    The authors of Extreme Trust, argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively,

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  • Image of How to Be Exceptional
    Image of How to Be Exceptional

    Drive Leadership Success by Magnifying Your Strengths

    by Robert H. Sherwin, Jr., Barbara A. Steel, John H. Zenger, Joseph R. Folkman

    To be exceptional as a leader requires a revolutionary approach to leadership development. In How to Be Exceptional: Drive Leadership Success by Magnifying Your Strengths, John H. Zenger, Joseph R. Folkman, Robert H. Sherwin, Jr., and Barbara A. Steel instruct leaders to focus not on their weaknesses but on their strengths and how to magnify them. An exceptional leader can increase employee engagement, productivity and profitability. These leadership gurus can show you how.

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  • Image of Care to Dare
    Image of Care to Dare

    Unleashing Astonishing Potential Through Secure Base Leadership

    by George Kohlrieser, Susan Goldsworthy, Duncan Coombe

    A secure base is a person, place, goal or object that provides a sense of protection, safety and caring. George Kohlrieser, Susan Goldsworthy and Duncan Coombe explain how to become an effective Secure Base Leader in Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership. The authors show how to tap into your own secure bases, past and present, and how to become a secure base for others thereby challenging yourself and others to exceed expectations.

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  • Image of The Pumpkin Plan
    Image of The Pumpkin Plan

    A Simple Strategy to Grow a Remarkable Business in Any Field

    by Mike Michalowicz

    Inspired by an article about how to grow a giant pumpkin, Mike Michalowicz modified the step-by-step approach to grow a business. Applying it successfully to building his own company, he was able to transform it into a multimillion-dollar industry leader. Michalowicz now lays out the process for others to follow in The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. Additional stories from other successful entrepreneurs who have followed the plan...

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