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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The Growth Map
    Image of The Growth Map

    Economic Opportunity in the BRICs and Beyond

    by Jim O'Neill

    It’s been 10 years since O’Neill conceived of the BRIC acronym. He and his team made a startling prediction: Four developing nations — Brazil, Russia, India and China (the BRICs) — would overtake the six largest Western economies within 40 years. Now, The Growth Map features O’Neill’s personal account of the BRIC phenomenon, how it has evolved and where those four key nations currently stand after a turbulent decade. The book also offers an equally bold prediction about the...

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  • Image of The Power of Habit
    Image of The Power of Habit

    Why We Do What We Do in Life and Business

    by Charles Duhigg

    In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

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  • Image of The 4 Disciplines of Execution
    Image of The 4 Disciplines of Execution

    Achieving Your Wildly Important Goals

    by Jim Huling, Chris McChesney, Sean Covey

    Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it's likely no one even noticed. What happened? The "whirlwind" of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow. The 4 Disciplines of Execution can...

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  • Image of From Bud to Boss
    Image of From Bud to Boss

    Secrets to a Successful Transition to Remarkable Leadership

    by Kevin Eikenberry, Guy Harris

    Perhaps the most challenging leadership experience anyone will face is their first promotion to leadership. They must deal with the change and uncertainty that comes with a new job, requiring new skills, and they've been promoted from peer to leader. While the book addresses the needs of any manager, supervisor, or leader, it pulls from the best leadership and management thinking, and puts the focus on the difficulties that new leaders experience. This much-needed book can help new leaders...

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  • Image of Mavericks at Work
    Image of Mavericks at Work

    Why the Most Original Minds in Business Win

    by William Taylor, Polly LaBarre

    A Soundview Featured Book Review
    The old adage of “business as usual” is beginning to lose its steam as the old guard loses its ground and the new guard, or mavericks, begin to take control. In a world where innovation is becoming more of a necessity and less a pleasant surprise, the only way to stand out from the crowd is to stand for something truly original.

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  • Image of Leading With Character
    Image of Leading With Character

    Stories of Valor and Virtue and the Principles They Teach

    by John J. Sosik

    Leading With Character offers a unique collection of fascinating stories about 25 famous leaders from business, history and pop culture such as John F. Kennedy, Brian Wilson, Rosa Parks, Joe Namath, Pat Tillman and Nelson Mandela to name a handful.

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