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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The Snowball
    Image of The Snowball

    by Alice Schroeder

    A Soundview Featured Book Review
    This is the book recounting the life and times of one of the most respected men in the world, Warren Buffett. The Legendary Omaha investor has never written a memoir, but now has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and those close to him his work, opinions, struggles, triumphs, follies and wisdom.  The result is a personally revealing and complete biography of the man known everywhere as

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  • Image of Outliers
    Image of Outliers

    The Story of Success

    by Malcolm Gladwell

    A Soundview Featured Book Review
    Malcolm Gladwell's Outliers examines the commonality of successful people and organizations and investigates as to why some of the world's greatest achievers are beneficiaries of hidden advantages.

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  • Image of Making the Number
    Image of Making the Number

    How to Use Sales Benchmarking to Drive Performance

    by Aaron Bartels, Greg Alexander, Mike Drapeau

    Comparing a sales force to those of relevant peers leads to many opportunities to improve performance. Making the Number will show you and your sales team how to crush the competition. The authors take readers through their five-step methodology, showing how to select metrics; gather, compute, and compare external and internal data; and then actually use the data. Whether you’re a sales rep, a manager, or a CEO, this book will show you a better way to make your number.

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  • Image of Reality Check
    Image of Reality Check

    The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

    by Guy Kawasaki

    For a quarter of a century, Guy Kawasaki –– entrepreneur, evangelist, venture capitalist, blogger and guru –– has cast an irreverent eye on the dubious trends, sketchy theories, crackpot jargon, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they’ve made is the Last Big Mistake. Reality Check is Kawasaki’s all-in-one guide for starting and operating great organizations - ones that ...

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  • Image of The No Asshole Rule
    Image of The No Asshole Rule

    Building a Civilized Workplace and Surviving One That Isn't

    by Robert I. Sutton

    The No Asshole Rule provides a compelling inquiry into the difficult challenge of having to work with other human beings, and what you can do about it. Author Robert I. Sutton, Ph.D., provides readers with practical ideas for what they can do about a poisonous work environment and how they can survive the people who inhabit it. The No Asshole Rule sheds real analytical light on how this ongoing problem ruins morale, lowers productivity and can truly devastate a company's cultur

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  • Image of The Oz Principle
    Image of The Oz Principle

    Getting Results Through Individual and Organizational Accountability

    by Craig Hickman, Tom Smith, Roger Connors

    This summary details how people and organizations, armed with attitudes of accountability, can overcome the obstacles, excuses and biases that keep them from getting the results they want.

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