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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of The One to One Fieldbook
    Image of The One to One Fieldbook

    The Complete Toolkit for Implementing a 1 to 1 Marketing Program

    by Martha Rogers, Bob Dorf, Don Peppers

    Here's a complete, hands-on toolkit on implementing "one-to-one marketing" - in general terms, marketing to customers as individuals - from the originators of the concept. From how to identify and differentiate valuable customers to putting the infrastructure, information systems and communications program in place, their book will help you turn one-to-one principles into reality.

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  • Image of Strategic Outsourcing
    Image of Strategic Outsourcing

    Risk Management, Methods and Benefits

    by Maurice Greaver

    Consultant Greaver shows you how to successfully achieve the real purpose of outsourcing: not to cut costs but to find a strategic partner who has the experience, knowledge, and resources to do a better job with certain activities. This summary will lead you through a seven-step methodology for identifying, negotiating with, and signing on the outsourcing providers who will help your company improve its performance and results.

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