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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Coaching, Counseling & Mentoring
    Image of Coaching, Counseling & Mentoring

    How to Choose & Use the Right Technique to Boost Employee Performance

    by Florence Stone

    Use these three ways to boost the performance of your employees. Coaching is to help all your people. By coaching them you improve their work on their current jobs and increase their potential to do more in the future. Counseling is used to address the problem performers and their bad habits. You must address those bad habits or spend half your time trying to erase the results of them. Mentoring is the most satisfying, working with your most talented employees to help them advance and become the

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  • Image of Flash of Brilliance
    Image of Flash of Brilliance

    Inspiring Creativity Where You Work

    by William Miller

    How can you become a more creative person? And how can you inspire creativity in those around you? Follow Miller's "Creative Journey" and you can do it. Miller believes that all persons have creative abilities whether they believe it or not. To draw them out, he explains a four-stage process that will work in every situation. First step: Establish your goal and assess the risks. Next: Identify your experiences and personal traits that will build the confidence you need to meet the challenges of

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